How to Ask for Real Estate Testimonials: Examples, Templates, etc.

You’ve just closed a deal. The keys are handed over, the client is happy — but a week later, you realize you never asked for a testimonial.

Now you’re wondering if you’ve missed your chance.

Many real estate professionals struggle with when and how to ask without sounding pushy.

The good news? With the right approach, you can make it easy for clients to share their experience while boosting your credibility.

Why You Should Ask for Real Estate Testimonials

In real estate, trust is earned through proven results and the voices of satisfied clients. A strong testimonial can be the deciding factor between a prospect choosing you or moving on to another agent.

Top 3 reasons to make testimonials part of your strategy:

• Build Credibility – Testimonials prove others have trusted you and had a positive experience.
• Stand Out – Client words carry more weight than your own claims.
• Ease Concerns – Feedback from similar clients helps overcome doubts.

By asking for testimonials consistently, you’re creating a lasting bank of trust signals that will continue working for you long after each deal is closed.

How to Ask for Real Estate Testimonials

Collecting testimonials is easier when you have a clear approach. Below are proven methods with ready-to-use examples for each.

1. Ask in Person After a Positive Interaction

The most natural time to ask is right after you’ve solved a problem, closed a deal, or received positive feedback. In-person requests feel personal and are harder to ignore.

Example:

"I’m so glad you’re happy with how everything turned out!

Your experience means a lot to me, and it would be amazing if you could share a few words about what it was like working together.

That way, others who are looking for an agent can get a better idea of what to expect."

2. Follow Up with a Post-Closing Email

A few days after closing, send a short and friendly email thanking them for working with you — then invite them to share their experience.

Example:

Subject: Thank You — One Last Favor

Hi [Client’s First Name],

It was such a pleasure helping you find your new home! If you could take a minute to share your experience, it would mean the world to me — and it helps future buyers and sellers feel confident in their choice.

Here’s the link to leave your testimonial: [Insert Link]

Thank you again, and I hope you’re settling in well!

3. Automate the Request Process

Use tools that trigger testimonial requests automatically after certain milestones, like signing the contract or completing a sale.

Example:

(Triggered automatically after a sale)

"Hi [First Name], congratulations again on your [purchase/sale]! We’d love to know how your experience was. Your feedback helps us keep improving and also guides other clients in making the right choice. You can leave your testimonial here: [Insert Link]"

Pro Tip:

A platform like SurgePoint can send these requests at the perfect time, track responses, and centralize all your testimonials in one dashboard.

4. Leverage Social Media

Post client success stories on Instagram, Facebook, or LinkedIn, and tag your clients with their permission. This can spark organic testimonials in the comments or DMs.

Example:

"We loved helping [Client Name] sell their home in [Location] — and it sold in just [X] days! 🎉

If we’ve worked together in the past, we’d be so grateful if you could share your experience in the comments or through a quick message.

Your story could inspire someone else to take the next step!"

5. Offer a Video Testimonial Option

Some clients prefer speaking to writing. Offering a quick, informal video recording option can result in authentic, relatable content.

Example:

"Would you be open to recording a quick 1-minute video about your experience? It doesn’t have to be formal — just you sharing what it was like working with me.

We can even film it right here on my phone so it’s quick and easy."

Sample Real Estate Testimonial Request Templates

These templates make it easier to ask for testimonials without overthinking your wording. Customize them with client details, property information, and your own tone.

Email Template

Subject: Thank You — Could I Ask a Small Favor?

Hi [Client’s First Name],

It was such a pleasure helping you [buy/sell] your home in [Location]! I’m so glad we could make the process smooth and successful.

If you have a moment, I’d love for you to share your experience. Your feedback helps others feel confident when choosing an agent — and it means a lot to me personally.

You can leave your testimonial here: [Insert Link]

Thank you again for trusting me with such an important milestone.

Warm regards,

[Your Name]

[Your Contact Info]

In-Person Script

"I’m so glad everything worked out with your [purchase/sale]! If you’re happy with how things went, it would mean a lot to me if you could share a short testimonial about your experience. Just a few sentences about what it was like working with me would be perfect — it really helps future clients make their decision."

Social Media Post Example

Caption:

🎉 Another happy homeowner! Congratulations to [Client Name] on [buying/selling] their beautiful property in [Location].

If we’ve worked together before, I’d be so grateful if you could share your experience in the comments or through a quick message. Your story could help someone else take the next step toward their dream home. 💬🏡

[📸 Optional: Photo of client with keys / sold sign / property exterior]

Things to Keep in Mind When Asking Real Estate Clients for Testimonials

Getting a testimonial is more than just making a request — it’s about asking in a way that feels natural, respectful, and easy for the client.

Here are some best practices to follow:

Ask at the Right Time

Timing is everything. The best moment to ask is when the client is feeling most satisfied — such as right after closing or once they’ve moved in and expressed excitement about their new home.

Keep It Simple

Don’t make clients guess what to write. Give them a few guiding questions or prompts to make the process quick and stress-free.

Provide Multiple Options

Some clients prefer to write; others may be more comfortable speaking. Offer text, email, video, or even a quick voice recording as possible options.

Conclusion

We hope this guide helps you feel more confident about asking for real estate testimonials — and that it inspires you to start building a stronger reputation starting today.

If you’re looking for more ways to collect and showcase feedback, we’ve shared similar strategies for other industries too — from getting patients to leave reviews to asking law firm clients for feedback, and even broader guides on reputation marketing. You can explore our full collection of tips on our blog.

For those ready to take things a step further, our Reviews tool automates testimonial requests, while Referrals turns happy clients into repeat business. You can also track feedback trends with Insights and encourage ongoing engagement through Repeat.

We’ve also helped professionals in many fields — from law firms and medical offices to dental practices, med spas, plumbing services, and landscaping businesses. If you’d like to see how we can do the same for you, reach out to us directly — we’d be happy to help.

Until then, good luck putting these tips into action, and here’s to your next glowing testimonial.

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