How to Ask for a Testimonial in 5 Simple Ways

You just wrapped up a project that went better than expected. The client’s happy, they’ve thanked you more than once, and maybe even dropped a compliment that made your day.

In the back of your mind, you know their words could be the perfect testimonial—something that would help you win over future clients.

But then the questions start:

“How do I bring it up without making it awkward?”

“What if they say no?”

“Is there a right way to ask so they’ll actually do it?”

If that sounds familiar, you’re in the right place. In this guide, we’ll walk through practical ways to ask for testimonials that feel natural, respectful, and more likely to get a yes.

Can You Ask Your Clients for a Testimonial?

Yes, you absolutely can and should ask your clients for testimonials.

In fact, most happy customers are more than willing to share positive feedback; they just need a little nudge and clear direction.

Why Should You Ask for Client Testimonials?

Asking for a testimonial isn’t pushy or unprofessional when done with care. It’s a standard and ethical business practice that helps both you and your client.

For you, it’s about building trust and social proof. For them, it’s often a chance to highlight their own wins and be featured publicly in a way that adds value to their brand too.

Here’s what makes it okay (and even encouraged) to ask:

• There’s already a positive relationship – You’ve delivered something valuable, and they’ve shown appreciation.
• You’re not asking for fake praise – You’re simply inviting them to share their honest experience.
• You’re offering an easy, optional way to respond – You’re not demanding or forcing anything.

If you’re ever unsure, keep this in mind:

If they’ve thanked you, referred someone to you, or left a kind message—chances are they’re open to giving a testimonial too.

Just be transparent about how you plan to use their words and always get permission before publishing.

How to Ask for a Testimonial from a Client

If you’ve done great work, asking for a testimonial should feel natural, and how you ask can determine its quality.

Below are practical tips for asking for testimonials, each with a ready-to-use example.

1. Ask at the Right Moment

Timing matters. The best time to ask is when your client has just experienced a win—right after project completion, a milestone, or when they express satisfaction.

Example:

“Hey [Name], I’m really glad to hear you’re happy with the results so far!

Would you be open to sharing a quick testimonial about your experience working with us? Even just a few lines would mean a lot.”

2. Keep Your Ask Simple and Clear

Don’t overthink the message. A brief, straightforward request works best. Be clear that it’s optional and low-pressure.‍

Example:

“Hi [Name], I’m gathering a few short testimonials from recent clients, and I’d be honored if you shared a few words about your experience.

Totally optional, of course!”

3. Guide Them with Specific Prompts

Many clients want to help but don’t know what to write. Make it easier by offering a few questions they can answer.

Example:

“If it helps, here are a few quick prompts you can use to shape your feedback:

• What made you choose us?
• What did you enjoy most about working with us?
• What results or improvements did you notice?”

4. Offer Multiple Ways to Submit

Give them options—some clients prefer email, others may like WhatsApp, Google Forms, or even a quick voice note. The more convenient, the better.

Example:

“Feel free to reply here, drop it on WhatsApp, or fill out this quick form—it’s totally up to you. Here’s the link: [Insert Form Link]”

5. Make It About Them, Not You

Position the ask as a way to highlight their success story—not just promote your business. People love being recognized.

Example:

“We’d love to feature your project on our site as an example of amazing results. If you’re open to sharing a short testimonial, we’ll include a link back to your site too.”

Conclusion

If you're interested in making it easier to request, collect, and showcase client testimonials, our Reviews tool does just that—automatically and at scale.

And if you're thinking ahead to growing your client base, our tools for Referrals and Repeat business can help you turn every happy client into your best marketing channel.

We also offer Insights to show you which actions actually move the needle.

We cover a wide range of industries, so whether you're in law, dental, medical, med spa, plumbing, or landscaping—we’ve got solutions tailored for you.

If you’re curious about how testimonials and reviews fit into the bigger picture, check out our insights on reputation marketing and browse more tips on our blog.

Wishing you the best as you grow your reputation and your business. And if you ever want to talk strategy, feel free to reach out—we’re just an email away.

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