How to Ask Law firm Clients for Reviews in 5 Simple Ways

Just finished a case with a happy client but unsure how to turn that into a strong Google review?

It’s a common challenge.

If you’re here to learn how to turn your clients’ experiences into reviews that strengthen your reputation and attract more clients, this guide is for you.

Why Ask Your Law Firm Clients for Reviews?

In law, trust can make or break a client’s decision to work with you. Today, that trust often comes from what others say online rather than word-of-mouth alone.

Top reasons reviews matter for law firms:

• Build credibility and trust – Shows potential clients others have had positive experiences.
• Increase visibility – Improves your chances of appearing higher in Google’s local results.
• Reassure potential clients – Gives prospects confidence to choose you over competitors.

These reasons should be more than enough to make you or any other lawmakers invest in creating a better perception toward you and your firm.

That said, here's how you can ask your clients for reviews.

How to Ask Law Firm Clients for Google Reviews

Each of these methods is effective enough that your clients are encouraged to share their feedback.

1. Ask in Person at Case Completion

Face-to-face requests are often the most effective because they feel personal and genuine.

Example:

‍“We’re so glad we were able to help you with your case. If you wouldn’t mind, could you share your experience in a Google review?

Here’s a link to make it easy: [Review Link]. Your feedback helps others in similar situations find the help they need.”

2. Follow Up with a Personalized Email

A well-timed email—ideally within 24–48 hours after a case wraps—can prompt clients to leave a review while their positive experience is fresh in mind.

Example:

Subject: Thank You for Trusting [Firm Name]

“Hi [Client Name],We appreciate the trust you placed in us for your legal matter.

If you could share your honest thoughts in a Google review, it would mean a lot to us and help others find reliable representation.

Here’s the link: [Review Link]. Thank you again.”

3. Use an Automated Review Request System

Platforms like SurgePoint let you automate review requests so they go out at the right time without manual follow-up. You can send these via SMS, email, or both.

Example:

‍“Hi [Client Name], this is [Firm Name].

Thank you for working with us! We’d love to hear your feedback—please leave a quick review here: [Review Link].

It only takes a minute and helps others know what to expect.”

4. Include a Review Link in Your Email Signature

By adding a simple “Leave Us a Review” link to your everyday email signature, you passively encourage reviews over time.

Example Signature Addition:

We value your feedback → [Leave a Review on Google]

5. Send a Thank-You Card with a QR Code

If your firm still uses physical mail for closing letters or thank-you notes, include a QR code that leads directly to your Google review page.

Example Text on Card:

Your feedback matters to us. Scan this code to share your experience on Google—it only takes a moment.

Things to Keep in Mind When Asking Your Law Firm Clients for a Review

Unsure on what to do prior to asking? Well, here are some pointers to keep in mind before reaching out:

Respect Confidentiality

Never include details about the client’s case in your request or in your public response to their review. Keep all communication compliant with attorney–client privilege.

Ask at the Right Time

Timing can make or break your request. The best moment is shortly after the case concludes successfully, while the experience is still fresh in the client’s mind.

Make It Easy to Leave a Review

Provide a direct Google review link or QR code so clients can get to the review form in one click or scan—no searching required.

Conclusion

We hope this guide gives you a clear path to asking your law firm clients for reviews in a way that feels genuine and effective.

If you’d like more ideas, we’ve shared additional tips in our guides on how to ask for a testimonial, the do’s and don’ts of incentivized reviews, and our complete reputation marketing strategies.

You can also explore our full blog for more insights.

When you’re ready to put these ideas into action, our tools can help you manage reviews, grow referrals, gain actionable insights, and keep clients coming back with repeat campaigns.

We work with law firms and many other industries, including dental offices, medical offices, med spas, plumbing services, and landscaping services.

You can learn more on our homepage or reach us directly at info@thesurgepoint.com. Whatever your next step is, we’re here to help you turn satisfied clients into a powerful source of growth for your business.

Good luck—we can’t wait to see what you do next.

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