Thryv vs SurgePoint: Which is Better in 2026?

You’ve hit that point where reviews are coming in, customers are reaching out, and the business is moving, but the follow-ups still feel messy and inconsistent.

One week you’re getting great feedback and referrals, then the next it’s quiet, and you’re left wondering which platform will actually help you stay visible, build trust, and keep leads flowing.

That’s exactly what this Thryv vs SurgePoint guide is here for.

We’ll break down what each tool does best, how they compare in real-world use, and which one makes more sense for the way you want to grow.

Thryv and SurgePoint Overview

Before we get into talking about the difference between both platforms, let's first go into each one.

What Is Thryv?

Thryv is a small business software platform designed to help companies get discovered online, land more sales, and manage customer workflows more efficiently.

It’s often positioned as a “do-it-all” system where tools like reputation management, CRM, and marketing features live inside one central dashboard.

Features

Thryv’s reputation management features focus heavily on helping you generate more reviews, monitor what customers are saying, and manage your online presence from one place.

Thryv also highlights that you can manage business listings across 40+ online directories, which can help improve consistency across listing sites and support local visibility.

Industries

Thryv is built for a wide range of service-based businesses, and its industry pages include categories like criminal law, dental practices, and electricians, along with many others.

This supports Thryv’s positioning as a general-purpose platform for small businesses that want one system to manage both growth and day-to-day operations.

Pricing

Thryv’s pricing structure includes an initial 6-month subscription period and then typically auto-renews month-to-month after that. Thryv also notes an onboarding fee as part of its setup process.

What Is SurgePoint?

SurgePoint is a reputation management and reputation marketing platform designed to help local and service-based businesses build trust and bring in new customers through social proof.

Its messaging centers around helping businesses generate more 5-star reviews, increase referrals, and strengthen credibility in a way that supports long-term growth.

Features

SurgePoint’s product offering is built around a simple reputation growth loop that includes:

• Reviews: Automates review requests so you can collect more customer feedback and share reviews across platforms like Google and Facebook.
• Referrals: Helps you launch referral campaigns so customers can recommend your business, with analytics to track performance and improve results.
• Insights: Uses AI-driven feedback analysis to turn customer comments into actionable recommendations that support higher satisfaction and repeat business.
• Repeat: Helps you drive repeat bookings using retention campaigns with automated follow-ups and reminders, with options to connect your CRM or upload customer lists.

This structure suggests SurgePoint is designed not only to generate feedback, but also to help businesses turn customer sentiment into action and encourage repeat business over time.

Industries

SurgePoint is designed for local and service-based businesses where trust, reviews, and word-of-mouth directly impact bookings and leads, including:

• Law Firms
• Dental Offices
• Medical Offices
• Med Spas
• Plumbing Services
• Landscaping Services
• Window Cleaning Services

Pricing

SurgePoint offers a pricing structure that’s designed to scale, including a Free Forever plan, as well as monthly and yearly plan options as you grow. Its higher tiers expand beyond reviews and include additional modules like Referrals, Insights, and Repeats, depending on the plan.

How Does SurgePoint Compare to Thryv?

SurgePoint and Thryv both support local and service-based businesses that rely on reputation to generate leads, but they take different approaches.

SurgePoint focuses more on reputation marketing outcomes like reviews, referrals, and repeat business, while Thryv leans toward being an all-in-one platform that combines reputation management with broader small business tools.

Similarities

Both Thryv and SurgePoint are designed to help service-based businesses strengthen their online reputation and turn customer feedback into more trust and more leads.

Both help you generate more customer reviews

SurgePoint is built to help businesses get more 5-star reviews through automated reputation workflows. Thryv also highlights review generation as a core benefit of its reputation management feature set.

Both help you monitor and manage your online reputation in one place

SurgePoint positions itself as a reputation management platform that helps businesses build trust through customer feedback. Thryv similarly emphasizes centralized reputation management, including review monitoring and tools that help you stay on top of feedback across major review platforms.

Both are built for local and service-based businesses

SurgePoint consistently positions its product around the needs of local service providers. Thryv also markets itself directly to small businesses that need a platform to grow and manage customer relationships.

Differences

While there is overlap in review and reputation tools, the biggest difference is what each platform is trying to become in your business workflow.

SurgePoint is a reputation marketing platform, while Thryv is an all-in-one small business platform

SurgePoint’s offerings are designed around a reputation-driven growth loop that includes Reviews, Referrals, Insights, and Repeat business campaigns.

Thryv positions itself as a marketing and sales platform for small businesses, combining multiple tools into one system for growth and day-to-day operations.

Thryv leans harder into listings management, while SurgePoint leans harder into referrals and repeat business

Thryv highlights listings consistency and the ability to manage your business listings across 40+ directories (and mentions 50+ local directories in its reputation management messaging).

SurgePoint, meanwhile, emphasizes growth features beyond reviews—especially referral campaigns and repeat customer workflows.

Thryv includes CRM as a core feature, while SurgePoint focuses more on customer feedback insights and campaigns

Thryv promotes its CRM as a key part of the platform, helping businesses stay organized and keep customer interactions in one place.

SurgePoint highlights feedback insights, including AI-driven recommendations designed to turn customer comments into improvements and business growth actions.

How to Choose Between Thryv and SurgePoint?

Thryv and SurgePoint can both help you improve your reputation and bring in more leads, but the right choice depends on what you’re trying to fix first: your overall business workflow or your reputation-driven growth system.

Choose Thryv If:

You want an all-in-one platform to manage customers, marketing, and daily operations

Thryv is designed as a small business platform where tools like reputation management and customer management live inside one system, which can be helpful if you want fewer tools to juggle.

You want to clean up your business listings across multiple directories

If listings consistency and local presence are a priority, Thryv highlights listings management across dozens of directories as part of its reputation management toolkit.

You want reputation management built into a broader CRM workflow

If your team needs reputation tools connected to your customer pipeline and follow-ups, Thryv positions CRM as a core part of its platform experience.

Choose SurgePoint If:

You want your reviews to drive more leads, not just boost your rating

SurgePoint is designed to help businesses generate more reviews and turn them into credibility that supports higher conversions and more calls/bookings.

You want to build a referral system without doing everything manually

If you want a more consistent referral pipeline, SurgePoint includes referral-focused tools that help you create campaigns and track results.

You want to increase repeat customers using retention campaigns

SurgePoint also supports repeat business workflows through automated follow-ups and reminders, which can be useful if repeat bookings matter just as much as first-time leads.

You want to understand customer feedback trends, not just collect reviews

SurgePoint’s Insights module is built around turning feedback into actionable takeaways, helping you spot patterns you can improve and use to strengthen customer experience.

Conclusion

At the end of the day, the best choice between Thryv and us comes down to what you need most right now—an all-in-one system to manage your customer workflow, or a more focused way to turn your reputation into consistent leads, referrals, and repeat business.

If you want to dive deeper into Thryv before deciding, we also put together a full Thryv review, plus a guide to the best Thryv alternatives if you’re still weighing your options.

And if your next step is building a stronger reputation strategy that drives real growth, you can check out our guide on reputation marketing or explore our platform at our website. You can also browse our blog for more practical guides on reviews, customer trust, and retention.

If you’re curious how our tools work in more detail, you can explore our Reviews, Referrals, Insights, and Repeat features. We also have industry-specific pages for law firms, dental offices, medical offices, med spas, plumbing services, landscaping services, and window cleaners.

Good luck with whatever you decide to do next, and if you ever want to talk through your goals, feel free to reach out to us anytime at info@thesurgepoint.com.

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