How One Referral Campaign Drove Six New Customers to Erini Auto Care | SurgePoint Case Study #2
Setting up an auto repair business in Camarillo, California has never been easy.
Most shop owners talk about how challenging it is to find new customers, manage marketing, and still have time to focus on the actual work. Many end up relying on word of mouth without a clear system to keep that momentum going.
That’s where our conversation with Erini Auto Care began.
Like many growing local shops, they wanted to keep their reputation strong while bringing in more customers, all without adding another layer of work.
So we worked with them to find a simple solution that could turn everyday customer satisfaction into consistent and measurable growth.
Erini Auto Care Overview
In the city of Camarillo, Erini Auto Care has earned a reputation as the neighborhood shop people trust.
It’s a family-run business where every customer is treated like part of the family. European car owners know them for their honest service, attention to detail, and the peace of mind that comes with having a skilled team under the hood.
Their success came naturally.
Customers kept coming back and telling their friends about the great experience they had. Before long, most of Erini’s new customers were referrals. But as the shop got busier, keeping track of all those happy customers and new leads became harder.
The owner wanted to keep the growth going without piling on more things to manage.
That was the moment things became clear. Erini Auto Care didn’t need to change what made them great. They simply needed a smarter way to turn their customers’ trust into steady and trackable growth.
So we at SurgePoint met with their team to explore how we could make that happen.
How SurgePoint Helped Erini Auto Care Drive Real Growth
When we sat down with Erini Auto Care, we wanted to keep things simple.
Their team was already doing great work, so our goal was to build on that without adding more to their plate.
Together, we agreed on three things we needed to accomplish:
- Automate referrals so new customers come in even when the team is busy under the hood.
- Collect all customer feedback in one place, without needing to chase messages or check multiple platforms.
- Prove real results quickly, showing that the system could pay for itself within the first month.
To make that happen, we launched the SurgePoint Referral Campaign. It only took a few minutes to set up, and from there, everything ran on autopilot.
- After every service, customers received a friendly text or email asking for feedback or a referral.
- All activity appeared in one dashboard, making it easy for the team to see who referred who and what customers were saying.
- No extra work was needed — the system handled the follow-ups while Erini focused on what they do best: keeping cars running smoothly.
It felt natural, effortless, and exactly what the shop needed to turn great service into steady, measurable growth.
Implementation Timeline
Once everything was ready, we rolled out the plan step by step, keeping everything quick, smooth, and easy to track.
Week 1
The setup was completed, and the first test messages were sent to make sure everything worked perfectly.
Week 2
The first campaign went live, and referral activity started almost right away.
Month 1
Six verified referrals came in from that single campaign.
Ongoing
The system continues to monitor referrals and gather customer feedback, giving Erini Auto Care real-time insights into customer sentiment and engagement.
Results
The outcome was clear and rewarding.
- Six new referrals came directly from one automated campaign with no manual follow-ups required.
- With a $78 monthly plan, the software paid for itself several times over in the first month.
- The dashboard now provides live updates on reviews and feedback, giving the team a complete view of their customer relationships.
- Customer engagement also grew stronger, as more people began leaving reviews and referring friends after each visit.
It proved that a simple, hands-free system could transform everyday service into steady, measurable growth.
Owner Testimonial
After everything was in place and the first campaign wrapped up, Peter Habashy, owner of Erini Auto Care, couldn’t help but smile at the results.
When we asked him what he thought, he said it best:
“We didn’t have time to chase referrals, but SurgePoint took care of that for us. Everything ran on its own, and we started seeing new customers almost right away. The very first campaign made it worth it.”
It was the kind of moment every business hopes for, a genuine realization that something simple and automated could create such a big change.
Conclusion
The change was easy to see.
Once SurgePoint was up and running, Erini Auto Care didn’t have to worry about sending texts, making calls, or keeping track of who referred who.
The system took care of everything, freeing up their time to focus on what they do best, taking care of cars and customers.
The dashboard quickly became their favorite part.
It showed how customers felt, what people were saying, and how referrals kept coming in. As more new customers arrived, the system kept up effortlessly.
Every happy customer became an opportunity for another one to walk through the door.
For other auto shops, the message is clear.
When referrals are automated, growth starts to happen naturally. Even a handful of new customers each month can make a big difference.
One referral can easily cover the cost of the system, and six, like Erini’s first campaign, turn it into a complete win.
So if your shop is busy and marketing always ends up on the back burner, maybe it’s time to try something that runs quietly in the background.
See how many referrals your shop could get this month. It only takes ten minutes to start a trial.
